rt can change the world, and that is one of the things that move Yolanda Domínguez, a visual artist specializing in communication for equality, using it to awaken social consciences and empower people. For over eleven years, she has been creating collective and participatory projects and audiovisual pieces to expose the male chauvinism normalized by our culture.
She studied Business Administration and Management at the Complutense University of Madrid, Fine Arts at the Complutense University of Madrid, and holds a Masters in Art and New Technologies from the European University of Madrid and a Masters in Photography from EFTI Madrid. She received a scholarship from the Spanish Department of Culture and is the recipient of awards from institutions such as the Union of Valencian Journalists and the Design Museum in London. She is a member of the UNESCO Chair for Education for Social Justice from the Autonomous University of Madrid.
Her better-known work includes ‘Poses’, an action in which women imitate the absurd poses with which they are portrayed in the fashion world. It gave rise to a variety of alarming responses. The countercampaign ‘Accessories and accessible’ protested a sexist ad of a famous eyewear brand and succeeded in having the ad withdrawn. Plus, the company changed its advertising agency. She is also known for ‘Children Vs. Fashion’ in which kids comment on how fashion campaigns in recent years reveal the implicit violence against the female body. And more recently, ‘A woman Clooney’s age’ in which women 60 and over contend at a casting to costar in Nespresso’s next commercial.
She is the author of the book ‘Maldito estereotipo’ published by Penguin Random House. She has been a visiting lecturer for more than nine years and has conducted workshops at universities and institutes worldwide. She often speaks in congresses to combat violence against women. She contributes to press and radio outlets such as HuffPost, El Diario.es, and Radio 3. Furthermore, she is the creator of specific awareness campaigns for government bodies, including the Ministry for Equality, the Department of Consumer Affairs, the Government of Cantabria, the Regional Government of Andalusia, The City Council of Sevilla, the Government of Asturias, and the Equality Institute of the Canary Islands.