rt can change the world, and that’s precisely one of the reasons that drive Yolanda Dominguez to use it with the aim of raising social awareness and empowering people. She’s been doing so for the last 11 years by creating participatory actions and video works with the aim of unveiling the structures behind everyday machismo.
This is the path she has followed ever since she studied Business Administration and Management first, and then shifted to Fine Arts, at the Complutense University in Madrid. She also holds an MA in Art and New Technologies by the European University and an MA Photography at EFTI School of Photography, both in Madrid. She has been awarded a scholarship by the Ministry of Culture of Spain and has received several prizes by institutions such as the Design Museum in London or the Union of Journalists in Valencia.
Some of her best-known works include ‘Poses’, an action in which several women imitate in public spaces the absurd poses with which women are represented in fashion magazines causing all kinds of alarming reactions. ‘Registry’ was a collective action in which women from all over Spain mobilized to go en masse to the Property Registration Office in order to request the ownership of their own bodies, as a way of protesting against the upcoming -and very restrictive- Abortion Law of 2013 (now withdrawn), becoming a national movement that also succeeded to root in other countries. ‘Accessory and Accessible’ was a counter-campaign protesting a sexist advert for a famous brand of glasses aired in Spanish mainstream TV. Her campaign managed to get the original ad withdrawn and for the brand to change its advertising agency. ‘Children Vs. Fashion’ was a viral video in which a group of children comment on the latest fashion magazine editorials, revealing the implicit violence that exists towards the female body.
She combines her artistic practice with her commitment to education. She has been giving conferences and workshops at universities and schools around the world for more than 9 years, in which she analyzes the importance of images in the construction of our identity and gives guidelines for using them in a committed way to fight inequality. In Spain she has taken part of conferences and symposiums at the Autonomous University of Madrid, Complutense University, Pompeu Fabra University of Barcelona, Popular University of Valencia, Pontifical University of Salamanca, UCA University of Cádiz, Pablo Olavide University of Seville, Faculty of Communication Sciences Malaga, Jaume I Castellón University, University of Fine Arts of the Basque Country, Menéndez Pelayo Santander University or the University of Murcia, among others. Internationally, she has given conferences and workshops for the Ministry of Culture of Argentina, Frontiers Design Sweden, University New Mexico USA, Parsons Paris, University of Communication Perugia and University of Mannheim, Germany. She has also given talks for institutions and festivals such as TEDxMadrid, Caixaforum, Fundación Telefónica, Emakunde, Picasso Museum in Málaga, San Sebastián Advertising Festival, Etnosur or the Red Cross.
She is a regular speaker at national conferences aorund violence against women such as the Feminario de Córdoba, International Congress for the Study of Violence against Women of the Government of Andalucía, International Congress on Educational Innovation of the Government of Aragon, Congress on Violence Against Women of the Alicante Provincial Council, Future for Women organized by El Comercio (Gijón), Congress of the Institute of Feminist and Gender Studies Purificación Escribano, International Congress “Challenges of equality between Women and Men in the 2020 Horizon” (Córdoba), “Women in the Media” (Bilbao) or the Coeducation Course at the University of Alicante.
She is also a columnist at the Huffington Post Spain, where she writes weekly about the representation of genre in the media. She has worked for NGOs and charities such as Greenpeace or Doctors of the World and regularly collaborates with government agencies creating specific campaigns, such as The Government of Cantabria, Junta de Andalucía, The Government of Asturias and The Canarian Institute of Equality.