{"id":5892,"date":"2022-08-30T06:52:35","date_gmt":"2022-08-30T05:52:35","guid":{"rendered":"https:\/\/yolandadominguez.com\/?post_type=portfolio&p=5892"},"modified":"2022-09-04T07:51:19","modified_gmt":"2022-09-04T06:51:19","slug":"a-woman-clooneys-age","status":"publish","type":"portfolio","link":"https:\/\/yolandadominguez.com\/en\/portfolio\/a-woman-clooneys-age\/","title":{"rendered":"A woman Clooney\u2019s age"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text]Why are older women invisible in advertising? Why are the shes in couples and families 20 or 30 years younger than the hes? Why do actresses over 60 no longer lead films?<\/strong><\/p>\n

Fourteen women of approximately 60 years have contended at a casting to costar with George Clooney in an upcoming Nespresso commercial. While they are the same age, he still enjoys plenty of visibility in the media. The females expressed their disappointment at being hired solely in \u201cmother and grandmother\u201d roles and never as \u201cindependent women\u201d and much less for \u201cseductive\u201d parts. In their own words, they feel \u201cfabulous\u201d and mostly \u201calive, very alive.\u201d<\/p>\n

According to the \u201cWomen Over 50: The Right to be Seen on Screen\u201d study published by the Geena Davis Institute on Gender Media, only 1 in 4 characters aged 50+ in film and television are women. The same is true in advertising and the media, where actors and presenters flaunt their gray hair, but women must conceal theirs. Most commercials featuring women are associated with health issues or have negative connotations. And in scenes depicting families and couples, they are always younger than the men.<\/p>\n

The images we see have the power to normalize everything they depict and stigmatize everything they don\u2019t.<\/p>\n

We want to see more older women in cinema.
\nWe want to see more older women in advertising.
\nWe want to see more older women in the media.
\nWe want stories that include and represent the diversity and richness of our world.
\nWe want to see more women Clooney\u2019s age alongside Clooney.<\/p>\n

This casting is fictitious, but the women are real. Wouldn\u2019t it be great if Nespresso took note and included some of them in their next commercial?<\/p>\n

Reports:
\n<\/strong>https:\/\/seejane.org\/research-informs-empowers\/women-over-50-report\/<\/a><\/p>\n

https:\/\/www.ranker.com\/list\/onscreen-relationship-age-gap\/anncasano<\/a><\/p>\n

https:\/\/stephenfollows.com\/are-men-in-romantic-films-older-than-women\/<\/a><\/p>\n

https:\/\/www.65ymas.com\/sociedad\/romper-con-los-estereotipos-de-las-mujeres-mayores-en-la-publicidad_4483_102.html<\/a><\/p>\n

https:\/\/elpais.com\/icon\/cultura\/2022-02-28\/actrices-de-35-haciendo-de-madres-de-actores-de-25-una-vision-machista-que-hollywood-sigue-sin-cambiar.html<\/a><\/p>\n

https:\/\/www.theguardian.com\/film\/2022\/feb\/06\/move-over-silver-foxes-hollywood-gets-to-grips-with-the-age-gap<\/a><\/p>\n

https:\/\/elpais.com\/icon\/cultura\/2022-02-28\/actrices-de-35-haciendo-de-madres-de-actores-de-25-una-vision-machista-que-hollywood-sigue-sin-cambiar.html<\/a><\/p>\n

https:\/\/seejane.org\/gender-in-media-news-release\/tena-partners-with-the-geena-davis-institute-on-gender-in-media-to-launch-new-ageless-test-to-tackle-ageism-in-media\/<\/a>[\/vc_column_text][vc_video link=”https:\/\/www.youtube.com\/watch?v=gsrijqPOEL8″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text]Why are older women invisible in advertising? Why are the shes in couples and families 20 or 30 years younger than the hes? Why do actresses over 60 no longer lead films? Fourteen women of approximately 60 years have contended at a casting to costar with George Clooney in an upcoming Nespresso commercial. While they…<\/p>\n","protected":false},"author":2,"featured_media":6098,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"portfolio_category":[36],"portfolio_tag":[],"class_list":["post-5892","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-actions"],"acf":[],"_links":{"self":[{"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/portfolio\/5892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/comments?post=5892"}],"version-history":[{"count":7,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/portfolio\/5892\/revisions"}],"predecessor-version":[{"id":6116,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/portfolio\/5892\/revisions\/6116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/media\/6098"}],"wp:attachment":[{"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/media?parent=5892"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=5892"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/yolandadominguez.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=5892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}